Bum marketing, article marketing is one And the same?

Bum marketing seems almost everywhere you look online at the moment are represented as the latest and greatest new marketing idea.

However, at first glance, for those who has put online for any length of time, bum marketing is slightly longer than the article marketing (previously recognized and widely used Internet marketing methodology) dressed up in a more modern, fashionable dress.

This is the case, or there are important differences between the bum marketing, article marketing Internet marketers need to be aware of?

Yes, in my view, there is one crucial difference that makes a bum marketing are very different animals of its predecessor, which really takes off bum marketing in a totally different direction, article marketing.

Article marketing is a very simple, basic tactics of Internet marketing and how it's been around a long time, let's face it first.

To use article marketing, you simply write an article about your chosen topic or niche and then submit it to article directories (like this) to bring visitors to your site.

It will also create backlinks to your site, though in the past, it probably is not considered as important as the actual visitors.

However, in order to effectively use article marketing, it is very important that you do some keyword research first and your article as presented, use your keywords more than once.

Thus, your article should allow catch people search the major search engines like Google, Yahoo and MSN, using the exact keywords or keyword phrases that you included in your article.

To some extent, your article will be search engine optimized

It is important however, until the last few years or so, writing articles, optimized for search engines only up to the extent that it was enough, and what might be called commonly targeted keywords approach was good.

So let's say my site is something, anything to do with dogs.My articles could have on nearly anything dog related training, walking, grooming, dog supplies, nothing, because all these themes were a reasonable chance of pushing people to my website.

The problem with the original article marketing idea was quite long.

Normally, drive people to your site, but what exactly, in particular, you want them to do when they get there?This is probably a question many old style article marketers can not answer.

In addition article marketing just became so popular that the market was swamped with people doing it, so that it became harder and harder to choose a good keyword for articles that will give you the chance to search decent.

This brings us a bang before and after the recent arrival of bum marketing arsenal of available systems Internet marketing.

Bum marketing is still based on the main types of article marketing is to write an article, submit it and publish it.

After this bum marketing becomes a very different animal basic articles, marketing, in two main ways that both indicate one simple word:

1. bum marketing requires very clear focus on what you want your article to make the idea remains that it sends readers to your site, but when they get there, is a site that is super focused or targeted at making direct sales. why bum marketing is so popular with affiliate marketers who are trying to send the reader directly to the affiliate site is specifically prohibited many article directories.

2. There is a lot more focus on the keywords used in the bum marketing than previously in the old days, in part related to revert to the first issue of making direct. returning to our previous example dog for article marketing purposes, we could have used the step keyword such as "dog training" Bum marketing objectives is too vague and untargeted. Here we could use "dog training supplies in Indianapolis, on the basis that anyone who is looking for specifically is probably looking dog training supplies equally likely, they are based in Indianapolis. thus pointing to a website that actually sells such transfers, we may use the bum marketing tactics seek buyers instead of surfers and bring them to where they can buy!

Effectively so the critical difference between the old style, article marketing, bum marketing can be summed up in one word-focus.

Furthermore, especially for Internet marketers who are new to the business using bum marketing means that there is no need to create your own products, so its current popularity.

Bum marketing is effectively mark 2 version of article marketing, and while they are new people out there willing to get in Internet marketing business, it is not likely to go away anytime soon.

Steve is an international business consultant specializing in debt and management for large enterprises in Asia, you can download his stunning free report credit card at the death [http://webbiz99.com/paydayloans]